"This tear angle needs to be adjusted by another 3 degrees, Mr. Wang." In the packaging workshop of a food company, the technical director Lao Li stared at the parameter screen of the easy-tear packaging machine on the test bench, and his fingertips slid quickly on the control panel. Three months ago, the survey data brought back by the marketing department was like a thorn in the team's heart-42% of elderly consumers gave up repurchases because the packaging was difficult to tear.
On the whiteboard in the conference room, the aging-friendly upgrade plan has been iterated to the seventh version. The intelligent easy-tear packaging all-in-one machine that was finally introduced can not only form invisible cracks on the film surface through laser micro-perforation technology, but also has a pressure sensing system that can automatically adjust the length of the easy-tear strip according to the weight of the product. When the first batch of samples were placed on the long table in the conference room, the demonstration by Sales Director Xiao Chen amazed everyone: the simulated tester wearing reading glasses easily tore open the nut gift box with only his thumb and index finger.
"It's as neat as tearing cooked rice paper." Aunt Li, who participated in the internal test, described the new packaging in this way. What surprised the team even more was that the efficiency of the upgraded packaging line increased instead of decreased. With the support of the servo drive system, the fully automatic packaging machine can complete 12,000 aging-friendly packages per hour, which is 35% higher than traditional equipment.
The "filial piety gift box" launched before the Dragon Boat Festival has become a phenomenal hit. The purchasing manager of a chain supermarket came to visit with a thank-you letter: "The return rate has dropped from 8% to 0.7%, and many elderly people come to ask if the new packaging has been changed." And in the evaluation area of the online flagship store, the "unboxing video" with neatly torn edges has been connected to a long queue, and the highest-rated comment reads: "Finally, I don't have to look for scissors. My grandchildren say that I am getting more and more neat."
Standing in the newly put into production packaging workshop, Lao Li looked at the silver packaging film flowing at a uniform speed on the conveyor belt. The setting sun cuts in through the French windows, and those millimeter-level micro cracks appear and disappear in the light and shadow, like a fine sprinkling of gold powder. Perhaps it is just as the designer wrote on the title page of the proposal: "A good design for the elderly should make technology invisible in warmth."
