The morning light penetrates the workshop glass and casts fine spots on the automated assembly line. Manager Chen, the packaging supervisor of a new beauty brand, is staring at the monitoring screen. The data jumping on the screen makes him feel relieved-the newly launched cosmetics mini packaging production line has been running for 72 consecutive hours without failure, and this line is responsible for the production task of the "blind box lipstick set" that the brand has just launched.
Explore opportunities from pain points
As a brand that focuses on the young market, frequent new products and customized orders used to be operational problems. "The traditional production line needs to be shut down for 4 hours to switch specifications. When encountering big promotions such as Double Eleven, there is no time to respond." Manager Chen recalled. Until the introduction of this flexible production line last year, the problem was solved. The modular design of the new equipment allows the packaging machine to complete the format conversion from 5ml essence to 1.5g lipstick pen within 15 minutes, and the production efficiency is increased by nearly 30%.
The technical game behind the "small" packaging
In the aseptic filling workshop, three silver packaging machines are operating in an orderly manner. The intelligent visual system they carry can detect the sealing deviation of 0.2mm in real time, and automatically adjust the gripping angle when encountering a special-shaped bottle. "Once a customer temporarily wanted to print a customized QR code, and the system completed the parameter update in 30 minutes." Xiao Zhao, a technician on the production line, said while showing the operation interface, and real-time production capacity data was jumping on the screen.
Make personalization a competitive advantage
During the project acceptance, the brand specially prepared a "stress test": continuously produce 10 batches of trial packs of different specifications, including 3ml, 7ml, and 15ml. The results are surprising-the material loss when switching specifications is reduced to 0.5%, and the equipment OEE (overall efficiency) has always remained above 88%. Today, the brand's mini sets are frequently popular on social media, and consumers even begin to look forward to "surprise small packages every month."
As dusk falls, the workshop is still brightly lit. The mini cosmetic packaging production line on the assembly line is like a tireless dancer, turning each exquisite package into a carrier that conveys the warmth of the brand. Perhaps it is just as Manager Chen said: "In this era, those who can flexibly respond to 'small demands' are the real winners."
